A four letter acronym logotype that started out as a hand lettering of a modified Old Century Schoolbook font. It is a minimalist corporate design with a fun element on the letter D hugging the rest of the letters.
The left side is the earlier hand lettering design of the acronym. The right side is the cleaned up finished pencil rendering of the logotype.
Completed digital logotype in black and white and the final color, using Didot as a supporting font to contrast with the thick logotype.
So Nyeo Shi Dae is Korean for Girls' Generation, a Korean Pop girl group. Red and pink represent the group's personality.