The design process for the logotype was centered around the idea that it should represent the definition of Brisk as well as adding movement. The concept was inspired by outer space warp speed and vanishing points elements which is evident in the use of thick and thin lines. The use of black on the bottle designs is a play on seeing a shooting star zoom by across a dark sky.
"With a burst of energy, Brisk's logo travels at warp speed with its icy new look."