The National Aquarium in Baltimore, Maryland is a non profit organization that participates in animal rescue and take good care of the marine life. Their current typeface however does not feel as inviting as it should and could use a warm and friendly approach to attract families considering their core values. Also because they have attracts that children would love.
Current National Aquarium typeface.
Redesigned logo. This is a friendlier approach to the Aquarium that feels modern yet joyful. I modified the font Univers and gave it a more rounded quality to it. Also added a jellyfish element in the first and last letters of the typeface.
The redesigned logo in context outside the actual Aquarium at night as a neon light display illuminating the ocean.